← AstroMatrix Reports — all pages
September Ledger
ASTROMATRIX · REVENUE
Ledger compiled 2026‑09‑28
Apple · Google Play · Stripe · AdMob
Where the money stands.
September took two real hits — a mispriced lifetime SKU on Apple and an ad
 format that quietly stopped firing — and is recovering from both. Below is what changed, what it
 cost, what's already fixed, and what's still open.
August (final)
$22,319
to account, all sources
September (projected)
~$18,900
↓ 15% vs August
Last complete week
$4,498
↑ 25% vs prior week
Open revenue gap
~$1,500/mo
ad format, diagnosed, unfixed
 01
Weekly, gross
 Monday–start · local list price, before store cut
The week of Sep 14 was the floor — the week Apple's lifetime purchase went to effectively
 zero sales after a price update didn't apply cleanly. Two weeks of recovery since.
Total gross revenue, last 4 weeks
 Apple + Play + Web
 Apple
 Play
 Web
 $5,000
 $3,750
 $2,500
 $1,250
 $4,192
 Sep 7
 $3,606
 floor
 Sep 14
 $4,498
 Sep 21
 in progress
 Sep 28*
*Partial week — still collecting. Not a projection.
 02
Monthly, to your account
 App sales net of store commission, plus ad revenue
August was the best month recorded. September is projecting a real step down — both incidents
 landed in the same three–week window.
Net revenue, last 4 months2026
 $25k
 $18.75k
 $12.5k
 $6.25k
 $14,682
 Jun
 $21,125
 Jul
 $22,319
 Aug
 ~$18,900
 Sep*
*Projected — straight-line from 26 of 30 days. June shown as gross (net breakdown not modelled for that month).
 | Month | From app sales | From ads | To account
 | July | $16,291 | $4,834 | $21,125
 | August | $17,240 | $5,079 | $22,319
 | September (proj.) | ~$14,800 | ~$4,130 | ~$18,900
 03
What happened, and where it stands
Lifetime SKU price rollout
 RECOVERING
Raising the lifetime price to align with competitors (still cheaper than every real alternative —
 see below) landed cleanly on Play but missed the US and 13 other regions on the first attempt, and
 Apple's product briefly stopped selling entirely after the update. Both are now selling again at the
 new price. Issue 346.
Appleunits & revenue / day
 | Units/day | 3.23 → 1.17
 | Revenue/day | $166 → $84 (−50%)
Playunits & revenue / day
 | Units/day | 2.46 → 1.17
 | Revenue/day | $118 → $70 (−40%)
Fewer buyers at the higher price, as expected. But new subscription
 starts rose at the same time — Apple +50% revenue/day, Play +60% — on both stores,
 in the same window. Total new-buyer revenue (lifetime + new subscriptions combined) is down
 15%, not the 40–50% the lifetime number alone suggests. Some of what was lost
 on lifetime shows up as subscriptions instead.
Still cheaper than the marketannual-equivalent, per competitive review
AstroMatrix — lifetime (new price)$77.90 once
AstroMatrix — annual$39.99/yr
TimePassages — comparable tool~$79 once
CHANI$108–144/yr
The Pattern~$120/yr
Sanctuary~$240/yr
Nebula~$415/yr + $3.99/min
Ad format regression
 DIAGNOSED · NOT FIXED
A September app update (v11.0.0) deleted the ad trigger on the component screen — the
 highest-traffic screen in the app, and the one carrying the single most valuable ad format
 (interstitial, $17–22 per thousand views vs $0.69 for a banner). It was removed on purpose,
 to stop ads interrupting mid-read; nothing was built to replace it. Issue 317.
Ad format mix28 days, all platforms · $4,132 total
 Interstitial
 57.6% · $17.96 eCPM
 Banner
 22.0% · $0.74 eCPM
 Rewarded
 15.2% · $12.96 eCPM
 Native
 5.3% · $1.02 eCPM · carries 91% of failures
Interstitial earns 25× a banner impression and lost
 two-thirds of its volume in the update. That mix shift — not falling ad prices — is the
 whole drop: no ad network changed what it pays.
Applied vs. remaining
 | Diagnosed loss, mid-Sept, pre-fix | ~$1,500/mo
 | Two server-side fixes, live now | already clawed back ~$570/mo
 | Remaining gap today | ~$930/mo, measured Aug→Sep
A new non-interrupting format (App Open ads) is
 designed but not built — Feature 49, Flutter work. Its
 ~$3,000/mo is a projected gross figure for the format itself (no eCPM data
 exists yet; estimated conservatively at $6), not the incremental amount it would recover against
 today's ~$930/mo gap. Those are two different claims and shouldn't be read as one.
 Sources: App Store Connect sales reports (vendor 91308152) · Google Play Console reporting
 bucket · Stripe balance transactions · GA4 AdMob-linked dimensions (property 297896376).
 Play and Apple figures are FX estimates, accurate to roughly ±3%; Web and ad figures are exact.
 Net figures back out each store's commission from real per-transaction data where available.