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The AstroMatrix Playbook
Product · Features · Growth — September 2026
The AstroMatrix Playbook
What the product actually is, what it has that nobody else does, what it's missing, how it makes money, and the four places new users could come from. One document, no engineering.
Positioning
The sentence that isn't anywhere in the product
 Practitioner-grade astrology in a consumer app — the charts the serious tools have, the packaging the popular ones have, for one payment instead of every year.
Appears in: no store screen · no upgrade dialog · no store listing · no web page
The four major subscription competitors average ~$230/year — Nebula $415, Sanctuary $240, CHANI $144, The Pattern $120. The $49.99 lifetime is 22% of that in year one and 7% over three; the $39.99 annual is 17%. "More than the competition in several areas, at under a fifth of the price" is literally true on both SKUs, and it is said nowhere. This is the largest unexploited marketing asset in the business, and it is free to use.
Three copy rules that go with it
Name the capability gap, never the competitor. "Includes synastry and composite charts" is defensible and matches what competitors publish about themselves. "Better than CHANI" is not. Never claim "no AI" or "written by humans" — position on specificity instead: your chart, not your sign, which is true, checkable, and attacks both leading competitors at once. Use the price shape, not the price — "one payment, not every year" ages well; printed competitor prices don't.
The business
One variable explains almost all of the revenue
Not which features someone likes, not how often they visit. How many birth charts their account holds — a 34× spread, perfectly monotonic.
 | Segment
 | Charts held
 | Accounts
 | Ever paid
 | Solo | 1 | 300,710 | 1.58%
 | Curious | 2–3 | 102,069 | 5.92%
 | Enthusiast | 4–7 | 37,709 | 13.94%
 | Collector | 8–15 | 11,440 | 34.29%
 | Astrologer | 16+ | 8,766 | 54.24%
 | Whole base | — | 460,694 | 5.37%
Visit frequency spans only ~2.5×. Behavioural segment membership — which surfaces someone prefers — collapses to no effect at all once charts held is controlled for. So there aren't five user types with different values. There is one axis, and everything else should serve it.
Which gives exactly two opportunities, and they're different jobs
The near one — 11,500 accounts
Hold 8+ charts. Have never paid.
They already exhibit the strongest purchase predictor in the product and did not convert. This is a conversion job — packaging, a reason, a findable way to pay — not a pricing one.
The far one — 300,710 accounts
Hold exactly one chart. Convert at 1.58%.
All the headroom is here, but these users haven't done the thing that predicts paying. The question isn't "how do we sell to them" — it's what makes a second chart worth adding. That step is 1.58% → 5.92%.
And a finding that reprioritises the whole list: buying is a day-zero impulse
Median days from first open to purchase: 0. 63% buy same-day, 82% within seven days, and 57% buy before they've even registered. Time-to-value is therefore a revenue mechanic, not a satisfaction one — and anything sold on accumulated value (a content library, a subscription coach, a relationship history) is fighting observed behaviour until the first session is fixed.
The product
What we have that they don't, and what they have that we don't
Verified against the competitors' own published material. Composite charts appear in the practitioner tools and in none of Co–Star, The Pattern, CHANI, Sanctuary or Nebula.
Ours alone The moat
Real synastry and composite. No mass-market app has a composite chart. CHANI has no compatibility feature at all.
Chart-specific, not sign-generic. CHANI ships one reading per rising sign, shared by thousands. Ours is computed from the actual chart.
29 bodies — Chiron, Eros, Psyche, Vertex, Part of Fortune, Eris, all four nodes. The consumer set stops at ten planets.
Seven languages of interpretation content, ~59,700 documents. Every major competitor is English-first.
Tarot integrated with the chart. Nobody in the astrology set has it — and it's our best-retained feature: 17 visits per account.
Relocation, solar and lunar returns, progressed, draconic, astrocartography. Practitioner-tier, absent from consumer apps.
One payment, not every year. Every major competitor is subscription-only.
Relationship transits — not built, but the engine already supports it. Nobody at our reach has this.
Theirs, not ours The gap
A one-line verdict on a pair. The Pattern says "Soulmate" or "Complex". We return four sliders — richer, and nobody can repeat it. The single word is what gets screenshotted.
A friend/partner graph with daily updates. A second person is the reason to open the app. We have the charts, no graph, no daily pair state.
A public-figures database. Free viral surface — try it on a celebrity. Our fields exist with zero rows.
Audio — meditations, sleep stories. Can't be screenshotted, justifies recurring payment. Our full audio stack is shipped and serves only the Harmonizer. Needs an astrologer hire, not engineering.
A guided beginner course. The Pattern has Astrology 101. Our Guide is a reference, not a path — 1.3% reach.
A live human astrologer. The biggest revenue model in the category. We have none — but we have the practitioners.
Journal prompts tied to transits. Turns a blank box into a reason to write. Ours is an unprompted shelf.
Non-romantic relationship types. Nine of our twelve facets already work for a colleague or a parent. Packaging only.
The complexity complaint is not a complexity problem
Of ~49 interface complaints, one named complexity. ~25 said some version of "I can't find things." The app is legible at the top of every screen and expert one level down — which is a much smaller problem than "the app is too complex", and it means the fix is almost always the step between, not the screen. Three places that step is missing:
The home tiles. Moon House, Astro House and Planetary Hour are three of the seven tiles on the first screen a new user sees, and they're the first thing that says "this isn't for you." Translate them to consequence, or demote them.
Between the slider and the aspects. The summary says Communication: +4; one tap down is "Mercury square Saturn". Nothing bridges them.
The chart-type names. "Draconic", "Progressed", "Composite" are offered with no one-line explanation of what question each one answers.
The bet
Relationships, as distribution rather than a feature
The committed bet for the quarter, and the only thing on this page that is a company-level yes/no.
The diagnosis: Android active installs fell 137,256 → 88,659 over four years — steady, structural, not a bad release. In that same period product development was real and effective at what it targeted, but no feature ever had "create a new user" as its primary job. The flat curve isn't evidence growth is impossible; it's evidence the one mechanism capable of reversing it has never been tried.
155,361accounts already hold another person's chart — the dormant asset
72.2%of multi-chart accounts have never opened the relationship screen
2.5×lift in reading rate once someone touches add-person (51.2% vs 20.7%)
93.2%of share-link arrivals bounce in under ten seconds
The loop
Someone adds a partner → the app generates a live relationship reading, not a static score → they send it → the partner opens it with no install required → the partner sees content about themselves and the relationship they're in, not someone else's content → they create an account to unlock their own side → the pair is now live, and both have an ongoing reason to return.
The minimum compelling product, concretely
You + Alex — strongest connection right now · current tension · what's changing · next important relationship window. Alex can see their side →
Not "here is your compatibility score." And note: three of those four lines are relationship timing, which doesn't exist today. The static half — synastry, composite, the Matrix, the wheel, sharing — is all built. The timing half is the actual work.
Scoping rules that are easy to get wrong
Aim it at people with 2+ charts who've never opened the relationship screen, and at Self-Explorers. Not Newcomers — half of solo accounts are Newcomers already holding 5.2 charts, for whom "add someone" is a bigger, riskier ask than "open a reading", and who are already carrying too much setup burden.
Do not gate the first reading behind the partner installing. The first user gets full value alone; the partner joining unlocks genuinely new shared state. If the loop fails it must be because the mechanism doesn't work, not because users resented a gate.
Fix the cold-arrival landing before sending more traffic at it. 93.2% of share-link visitors already bounce in under ten seconds — inbound relationship demand exists today and is being wasted.
Cap the pair maths. 120 pairs at 16 charts, 79,800 at 400. Any "your notable relationships" feature needs pre-filtering.
The test — and it is a hard one on purpose
Not "people loved it." Not "relationship engagement rose." Not "shares increased." Did attributable acquisition from this loop exceed enough of the existing user-loss rate to change the net growth curve? If it fails after a properly instrumented quarter, that's a real answer too — it means the obvious product-led distribution mechanism didn't overcome the decline, which is currently unknown. The only bad outcome is running it too loosely to tell the difference.
Explicitly parked for the quarter
Not because they lack value — because running them in parallel makes the one question unanswerable. More chart types · more generic interpretations · broad Ask-AstroMatrix development · journalling expansion · meditation and harmoniser expansion · a generic social feed · a large UI redesign · extensive store-listing iteration · growth-content campaigns · offline local calculation (real and worth doing, but as a practitioner monetisation play, not this quarter).
Sequence
Now, this quarter, this year
Now
 This month · nothing new gets built
Entirely additive or price-side, so none of it can annoy an existing user. There is no case for adding a single new paywall limit until these have shipped and been measured — until then nobody knows what the product converts at when its entrance is findable and its paywall describes the real product.
Put the value proposition on the payment screenDone, awaiting release
The store screen carried plan names, prices and a restore button — no benefits copy at all. Someone who deliberately walked to the store to consider paying was shown a price with no reason attached. A "why AstroMatrix" block and rewritten plan bullets now sit above the plans.
Stop selling things the free tier already hasDone, awaiting release
Four of the five upgrade bullets were checked and failed: "Created by real astrologers" and "Hundreds of pages of content" are equally true free (and the first is no longer safely true at all — a Play reviewer has already challenged it in public), and "Every chart type" and "Reports in your language" are not gated anywhere. Every bullet must be premium-only, or the paywall teaches users it's noise.
Reprice or retire the lifetime SKUYour call — nothing done
45% of all purchases are a one-time lifetime unlock, and one SKU at $49.99 is 41% of all sales. Average realised price is $34.86, and the 30% discount vehicle takes lifetime as low as $34.95 — our deepest commitment at our lowest price. Repricing to 3–4× annual, or retiring it, raises lifetime value without removing anything from anyone, which is the only lever on this page with zero grandfathering risk.
Make the store and the reports reachableOpen — highest value here
The store has one inbound link in the entire app (the onboarding wizard, 0.2% reach). Reports have no route at all — they exist only as a modal inside six screens, so they can't be linked, deep-linked, notified about or promoted. Reports are also the strongest behavioural correlate of paying at every collection size, reach 7.8%, and plateaued after launch. That plateau is structural, not demand.
This quarter
 Relationships and time-to-value
The first three are the bet itself — make the relationship layer timed, legible and not only romantic. Everything after distributes it.
Relationship transits — "what's happening between you two this week"The core bet
The self matrix has six lenses including all-transits, weekly and monthly. The relationship matrix has none — we tell you what's happening to you this week and what your relationship is permanently. This is three menu entries, not a rebuild: the engine already treats a composite chart as a natal one. It turns a one-shot verdict into a daily reason to return, and it's the angle no competitor can match — The Pattern has begun approximating relationship timing precisely because it has no real synastry to compute it from.
A one-word verdict on every pairThe core bet
We compute more and conclude less. Headline verdict on top, the twelve facets underneath. A user currently cannot retell what the app said about them.
Relationship types — friend, family, colleague, partnerThe core bet
Only three of twelve facets are romance-locked. The other nine already work for a colleague, a parent or a friend — the astrology is already non-romantic, only the packaging is romantic. Table stakes rather than a differentiator (The Pattern ships friendship bonds), and it unlocks the non-romantic majority of real relationships. Sequence it after the bet, which is partner-first.
Invite-from-chartNot started
Someone adds a chart, we invite that person in. 155,361 accounts already hold someone else's chart — the highest-return person-to-person moment available, turning the largest dormant asset into installs.
A shareable pair card — "Us", not "me"Not started
The competitors' actual unit of growth. We share only self-charts today. Do the cold-arrival fix first.
Public figuresContent job
The cheapest viral surface in the category, and the plumbing already exists with zero rows behind it. This is someone building a list, not an engineering project.
Promote the synastry wheelNot started
It sits sixth in the chart dropdown, below Progressed — a practitioner chart outranking the one chart a normal person came for.
Show the 72.2% what they're missingNot started
"Three of your relationships stand out." The 1 → 2 chart step is the largest behavioural lever in the product and nothing currently treats the second chart as the activation event it is.
Refresh the video libraryContent job
An owned channel with stale content. Production, not engineering — and it cheaply tests whether presented content lands at all before committing to an audio hire.
This year
 New models, not new features
The Coach / Oracle session layerFully specced, unbuilt
The answer to the one real competitive weakness — packaging and guidance rather than depth. Three design docs exist and nothing is built. Total AI spend today is $80.79/month, of which only a quarter is the product, so there's real headroom.
The Oracle as a shareable weekly cardConcept
Turns the Coach into the social object the product currently lacks.
A practitioner marketplaceLargest revenue model available
Our power users take paid consultations, we take a cut. Built on 4,011 Astrologers converting at 54%, the ~11,500 high-chart accounts, and the five identified users already running client practices on top of the app. This is the biggest revenue model in the category and the only one competitors can't replicate, because it runs on an asset they don't have. It also fixes the recurring-revenue gap that a lifetime-heavy business has by design.
AudioGated on a hire
The stack is already shipped; the content needs an astrologer. Don't schedule it until the video refresh has answered whether presented content lands.
Money
Premium is five annoyance-removals and one real capability
 | Free | Premium | Shape
 | Ads, interstitial and rewarded | No ads | Annoyance removed
 | Reading gated every 10 → 7 → 5 views, tightening with use | Never gated | Annoyance removed
 | 10 saved charts | Unlimited | Limit removed
 | 10 saved reports | Unlimited | Limit removed
 | 5 people; basic city search | Unlimited people, exact-location search | Limit removed
 | No downloadable reports | PDF reports | A real capability
The structural problem: five of six are "the annoyance stops", and the reading gate tightens the more someone uses the app. So the heaviest, most engaged users — exactly the ones most likely to pay — experience premium mainly as nag-removal. That is why a retained paying subscriber, asked directly, could not name a single benefit beyond "no ads."
If new limits are added anyway — ranked by upside ÷ backlash
Lower risk — gate a capability
Adds something rather than taking it away.
A daily cap on AI report generation. Best-shaped of the set: a genuine capability with real marginal cost, and a daily cap reads as fair rather than punitive.
Export and share beyond PDF — chart images, shareable links, printable wheels. Same shape as the PDF gate, which users already accept.
New relationship depth, gated as it ships. Pairs with the quarter's bet: gating new depth adds value without removing any.
Higher risk — takes away what people have
Every one of these lands on the cohort most likely to write a detailed review.
Tightening the saved-chart or saved-report limits. Hits the practitioner segment directly — the ~11,500 unconverted high-chart accounts — and is the single most review-bomb-prone change available, because it breaks existing saved work.
Lowering the 5-person limit. Worse: people store family and clients there.
Transit date-range limits. Cheap, but invisible until someone hits it, which makes it feel arbitrary.
Tightening the reading gate further. Already the most-complained-about mechanic, and it punishes engagement. Probably don't.
The grandfathering rule, since it's the stated biggest risk
Any new limit must not retroactively remove something an existing user already has. The exposure isn't hypothetical — the internal rating moved 3.78 → 3.44 on the back of a UI rollout that added something. Three practical notes: grandfather on observed usage, not purchase date (someone free who has already saved 40 charts keeps 40; limits apply to new accumulation). Say it out loud in-app — a visible "you keep everything you already have" notice converts the most likely 1★ reviewer into a neutral one, and silent enforcement is what generates review bombs more than the limit itself. And ship the additive capabilities first, so the pitch is "premium now does more" rather than "free now does less."
 Your work is great and closer to original astrology compared to The Pattern… but it is built for busy people. It gives them enough context to understand what is happening and then helps them apply that understanding to their lives.
 — a user explaining why she keeps leaving for a shallower competitor
The competitor is not beating us on depth or accuracy — the things premium could gate — but on packaging and time-to-value, which is free to fix. Adding limits to a product already perceived as harder to use than the cheaper alternative risks making the limit, rather than the packaging, the reason to leave.
Marketing
Four channels, and only one where the audience already exists
87,467monthly active app users, 18-minute sessions, 86.6% engagement
88,882monthly website users — and 90%+ of them never return
$0.20blended revenue per monthly active user, which gates everything paid
4.6★displayed rating on both stores, high and stable
1. The website → app handoff The standout
~89,000 monthly web users and 54,872 search clicks per 28 days already exist. There is zero conversion tracking between the site and the app, so nobody knows how much of that earned attention ever becomes an install — and a known parameter-drop bug breaks part of the handoff before it can even be measured. Every other item below is a bet on manufacturing new discovery in a saturated market. This one is finding out how much already-earned discovery is silently leaking. It's plumbing, not a growth hack, and it's the only place the audience is already there.
2. Creator seeding Pilot sized, not greenlit
Not paid placements — free premium access to creators in exchange for organic content. The one anecdotal signal that has ever worked for this product is that people are blown away when shown the app in person, and competitors can't replicate that on camera because they don't compute this depth.
 | The pilot | Sized
 | Budget | $750 — not buying posts, but covering attribution setup, assets, and a small reserve to boost the one or two that land.
 | Creators | 10 nano/micro, each posting one video of a real synastry reading generated live for two real people. Not a generic astrology-lifestyle script.
 | The bar | ≥391 attributable Android installs — i.e. did seeding beat what the same $750 would have bought through paid ads. That's 30–40 per creator. Stated as a threshold, not a prediction: no astrology-specific conversion data exists anywhere, which is exactly the gap the pilot fills.
 | Hard prerequisite | The referral attribution from the relationship loop has to be live first. Without it, seeded installs land in generic "organic" and the pilot produces an unmeasurable number instead of the figure it exists to generate.
3. Paid advertising Not now — but a triggered re-test, not a permanent no
At $0.20 per user per month, twelve-month value is $2.40 — which sits right at the bottom of the iOS lifestyle cost-per-install range ($2–4) and roughly matches Android's average ($1.92). That's break-even-to-marginal, not wildly unprofitable. The honest caution is that paid-acquired users typically retain worse than organic, so real value for a paid cohort is likely below $2.40. Raising revenue per user to $0.35 would put twelve-month value at $4.20 — comfortably inside the range, and a real case rather than a break-even one. So: re-run this math once the premium layer ships, and if it's ever tried, pilot Android-only, which is both cheaper and the platform with the confirmed decline.
The more promising version of the same idea
Standard install ads send every clicker to the same generic first-open wizard regardless of what the ad promised. Deep-linked campaigns — creative built around one specific feature, dropping the clicker straight into that feature on first open — have a documented 1.2–1.6× conversion lift. That's a lever on the value side that doesn't require waiting for the pricing work. And the plumbing already exists: the affiliate system already carries an install token through the Play Store referrer and matches it on first open. Extending that token to carry a feature target is reuse, not a new system. The obvious first creative: relationships, deep-linked straight into add-person — already the best-converting step in the app.
4. Press and store editorial Free to attempt, unproven
Apple's Featuring Nominations is a real, structured channel in App Store Connect. Lead time is 6–8 weeks realistically, up to three months ideally. Pitch the relationship loop, not "Chart Wrapped" — the loop is actually shipping this quarter, and "two real people, a live current-state reading" is a stronger narrative than most utility apps get to make. Working backwards from a mid-December ship, the submission window is early-to-mid November, and the feature must be demoable by then, not just described. Visual craft is reportedly the highest-weighted informal criterion, so an honest look at the relationship screen belongs in October, before the submission rather than after.
Google Play editorial is not an addressable channel at this scale — there's no public submission route, and editorial contact runs through an assigned account manager reserved for far larger publishers. The only real lever on that side is the algorithmic quality signal, which is the crash and store-quality work already underway.
"Chart Wrapped" is the stronger press story — genuinely hard to copy, because we retain multi-year chart history most astrology apps don't track. But it isn't scheduled, and pitching a feature with no build date is pitching vaporware. Park it until it has one.
Fleet-data hooks — "the most common placement among X", seasonal trend pieces — run on a real anonymised dataset most competitors don't have. Close to free to attempt, no guaranteed pickup.
The cheapest lever
There are eighteen identified advocates and nothing in the product serves them
Praise clusters on content depth and visuals, not on the interface — which confirms "the substance is better, the packaging isn't" from the opposite direction. Mostly from payers.
 I have left a review and I recommend your app to everyone in my astrology groups. I'm a big supporter of you guys.
 — 44 saved charts, and still on the free tier
 I do a lot of readings and teach astrology… I'll definitely be putting in another review, all positive.
 — lifetime buyer, promotes the app and the tarot deck unprompted
 Yeah I can leave a review, I'll do it now before I forget.
 — the intent is perishable, and nothing captures it
 I was using AstroMatrix as the storage for all of my clients.
 — one of five users running a paid practice on top of the app
People volunteer gifting, promoting and reviewing, and no feature supports any of those actions. There is no gift flow, no referral path, no share-a-reading built for advocacy, and no prompt that catches someone at the moment they say it. One user gifted a lifetime subscription to her sister in 2019 — organic gifting happens today with zero product support and zero tracking. Another left a review before buying, then bought lifetime because of the experience: the advocacy-to-conversion loop running entirely by accident.
And the same people, at a different moment, are the review-bombing risk
The same sweep surfaces the mirror image in users' own words — my 5 star rating is going to be lowered if these issues and my requests for help are not answered, after three unanswered messages. The lever that produces 5-star reviews and the lever that produces 1-star reviews are the same lever. An unanswered advocate becomes a reviewer with a grievance, which is directly relevant to the grandfathering exposure above: the existing advocate base is both the biggest buffer against a review-bombing and, if neglected, its source.
Four things to build, none of which need new astrology
Capture the moment. When someone expresses advocacy, that is the point to hand them the link. The cheapest version is a prepared reply with a store link and a gift link.
A gift flow. It already happens manually, so it neither scales nor is measurable.
An individual referral path, distinct from the creator-scale affiliate programme — someone recommending inside astrology groups is a different shape from a podcaster, and neither is currently served.
A practitioner surface — client charts, sharing a reading with a client, export. The five professionals identified have the highest switching cost, the loudest professional networks, and the most to lose. It's the natural premium capability for them and it doesn't exist.
The principle worth building around: one user asked for Part of Fortune, got it, and came back with thank you for hearing my requests — a complainer converted into an advocate purely by visibly shipping what they asked for. The value isn't only in the feature; it's in the reporter learning it shipped.
Guardrails
Things already proposed, checked, and ruled out
Each of these was suggested in a previous pass and retracted after checking. They keep coming back, so they're written down.
Don't gate the existing free chart and report depth. It's the one thing that produces the "blown away" reaction when the app is shown in person — locking it away kills the only organic signal that currently works, in exchange for incremental revenue.
Don't merge the Report and Chart screens. Deliberately separate, both convert well, working as intended.
Don't treat store-listing copy as a growth lever. Fix it once, cheaply — the current copy leads with "free and easy" instead of depth, and drops "horoscope" as a keyword — then stop iterating.
Don't build offline calculation as a growth play. It's a real, worthwhile feature for practitioners handling other people's sensitive birth data, but it has no sharing mechanic and won't move installs. Price it accordingly; don't let it compete for focus.
Don't replace the tarot free-text box. The 28-character typed question is the product — it's the only place in the app where users tell us in their own words what they want to know, and there are 4.5 million of them.
Don't push tarot on the basis that it has "lowest reach." That guidance was backwards: within any collection size, tarot users convert better.
Don't chase organic social growth. A documented prior dead end for this brand — a 30k stale audience in a saturated niche. Targeted creator partnerships are a different thing and remain untested.
Don't build non-English store screenshots. All non-English users combined are ~14%, split across 29 languages.
Open
Decisions nobody else can make
Each has the analysis finished and is waiting on a call, not on work.
The lifetime SKU — reprice, retire, or leave it
45% of purchases, one SKU at $49.99 is 41% of all sales, and it's the largest structural cap on lifetime value. The only change on this page with zero grandfathering risk, and everything else in the pricing conversation is downstream of it.
Are we adding new limits at all, or only new capabilities?
The recommendation is additive-first, and there's a real case that a product already seen as harder to use than a cheaper competitor cannot afford a subtractive change. But this is a pricing call, not an analysis one.
Is localisation a premium feature or a free one?
It has effectively been decided free by default — language came off the paywall, and reports now ship in the user's language with no payment check anywhere. That forecloses ever charging for it, since gating it afterwards becomes a withdrawal rather than an addition. Worth confirming deliberately rather than inheriting.
Greenlight the $750 creator pilot?
Yes/no, contingent on the relationship-loop attribution shipping first. The number it produces — a real, AstroMatrix-specific cost per install — doesn't exist anywhere today and can't be borrowed from industry benchmarks.
Commit to the November Apple nomination?
It's free and rides on work shipping anyway, but it forces a date: the relationship feature must be demoable by early November, and the visual pass on that screen has to happen in October.
Is "Chart Operator" a named product surface or not?
A workspace mode — client notes, last-seen, session history, pinning, transit alerts — for the practitioner segment. It doesn't fit inside the four-pillar story, so it needs an explicit yes or no rather than drifting.
Where this comes from. Fleet figures are verified against live production, not the older usage sample that overstated conversion ~2.8× — any account count or conversion rate dated before 7 September 2026 carries that error and shouldn't be quoted. Competitive claims are checked against what those companies publish about themselves. Capability claims ("the engine already supports it", "the fields exist with zero rows") are checked in code. Where something is a threshold rather than a prediction, or a general industry benchmark rather than our own number, it says so in place. Snapshot of 11 September 2026.